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Stacked

A landing-page concept for a premium burger restaurant built around immediate product appeal and a clear path to ordering.

The Stacked landing page hero, a large burger photograph on a dark background under the headline 'Stacked to perfection'
Role
Creative direction, web design, customisation, deployment
Year
2026
Category
Web Experiences, Branding
Duration
May 2026
Tools
Lovable, VS Code, Vercel

Note: This is an independent fictional concept created for portfolio purposes. It is not a commissioned client project.

00

Overview

Stacked is a more energetic and direct landing-page concept developed for a premium burger restaurant. The page was designed to communicate the product character within the first few seconds, present the menu clearly and guide visitors toward ordering.

01

The starting point

Strong product imagery alone is not always enough for a restaurant landing page. The menu, price, brand character and ordering action need to follow a quick and clear sequence. For Stacked, I kept the headlines concise and brought the main decision points together without spreading them across an unnecessarily long page.

02

Approach & strategy

The first working page was created in Lovable. In VS Code, I refined the section order, mobile menu presentation, CTA priority and smaller responsive issues, turning the rapid first version into a more consistent and usable page.

The Stacked landing page hero section, a large burger photograph with a bold italic headline
Hero
The menu section showcasing four signature burgers with pricing and ingredient details
Menu
A video of the 'Eight layers, one obsession' section, with each ingredient labelled layer by layer
Layer anatomy
The closing section with press quotes and frequently asked questions
Press & questions

05

Production process

  1. 01

    Direction

    Defined a premium-but-warm tone that avoids fast-food conventions.

  2. 02

    Page

    Reworked a Lovable base in VS Code around menu, craft and location.

  3. 03

    Publish

    Checked on mobile and published on Vercel.

06

Key decisions

  • Craft over volume

    Fewer, larger sections instead of a busy menu wall.

  • Appetite first

    Imagery stays close and tactile so the food stays the hero.

07

Outcome

A published concept landing page. No performance figures are claimed.

08

What I learned

Stacked showed me that a fast-decision page should not present every piece of information with equal weight. Establishing the right priority between product, menu and ordering helped keep the content sequence clear even within a more energetic design.

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