Novax
A landing-page concept presenting commercial space travel through a clear and reassuring content sequence without losing the sense of exploration.
- Role
- Creative direction, web design, customisation, deployment
- Year
- 2026
- Category
- Web Experiences
- Duration
- May 2026
- Tools
- Lovable, VS Code, Vercel
Note: This is an independent fictional concept created for portfolio purposes. It is not a commissioned client project.
00
Overview
Novax is a landing-page concept developed around commercial space travel. To make a service that could feel technical or distant more understandable, I used a progressive content sequence explaining what the experience is, who it is designed for and how it works.
01
The starting point
The page could not rely on striking space imagery alone. Visitors needed enough explanation and reassurance to understand the experience while still feeling a sense of exploration. The content therefore progresses step by step after the hero, answering key questions across a clear sequence of sections.
02
Approach & strategy
The first version was created rapidly in Lovable. I then refined copy length, section transitions, mobile ordering and CTA visibility in VS Code, turning a conceptually large idea into a more manageable landing-page structure.
05
Production process
- 01
Direction
Defined a cinematic yet trustworthy tone.
- 02
Page
Reworked a Lovable base in VS Code around the journey and the offer.
- 03
Publish
Checked on mobile and published on Vercel.
06
Key decisions
Journey as structure
The page follows the traveller's path from curiosity to booking.
Clarity under drama
Cinematic visuals are paired with plain, direct copy.
07
Outcome
A published concept landing page. No performance figures are claimed.
08
What I learned
Novax taught me that visual impact should not come at the expense of clarity when explaining a complex service. Breaking information into the right sequence made it easier for visitors to understand the concept while maintaining interest throughout the page.
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